Connect · Patient CRM & Growth

Turn every patient enquiry into a next step.

Connect captures enquiries across your front office, prioritises who to follow up first, and automates the outreach that keeps them moving. When they convert, the relationship is already connected to the patient record.

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Every one of these is included, on the same patient record.

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The intake gap

Stop losing prospective patients between the inbox and the schedule.

Patient enquiries arrive constantly across web forms, phone calls, SMS, email, and referrals. When they are managed across isolated inboxes and spreadsheets, high-intent enquiries stall, follow-up becomes inconsistent, and patients book elsewhere. Connect unifies front-office intake so every enquiry has a clear, trackable path to care.

Channels

Capture from every source. Reply on the one they used.

Enquiries arrive on a dozen different surfaces. They land in one queue, and your team responds from that same queue.

Capture from every source

Meta lead ads, your website, a QR code, a landing page, an embedded widget, an inbound call, or a spreadsheet you already have. Every source is tagged, so attribution starts at capture.

Reply on WhatsApp, SMS, email, or a call

The same queue sends on all four, and inbound replies and calls come back to the same thread. Bring your own WhatsApp number and your own Google Workspace or Microsoft 365 mailbox.

Consent enforced at the point of send

An opt-out on any channel stops every channel, with no expiry. Suppression is checked again at the final adapter, so no integration can route around it. On conversion the consent record transfers to the patient rather than being asked again.

Where the leads come from

Your existing patients are your best leads.

The risk engine scores your whole population across clinical, utilisation, access, and quality risk, and places every patient in one of five tiers. Rising Risk and High or Complex are standing cohorts that refresh every hour. A cohort can also be built on a care gap, an overdue medication, a condition, a procedure, or utilisation, with twenty-one kinds of criteria in all.

Standing engine cohorts for High or Complex risk and Rising risk with a one-click Generate warm leads action, alongside managed cohorts for CKD, diabetes and blood pressure.
One click turns a cohort into scored, owned leads. Membership resolves at that moment, the deceased are excluded, and each lead is stamped with where it came from. Nothing is exported to a spreadsheet.

Lead scoring

Every score shows its working.

Each lead carries a number out of 100 with every contributing factor listed beside it, each with its own points. It also carries a response clock: set the window your team commits to, and the queue orders by what is overdue before what scores highest.

What it reads from the enquiry

Where it came from, since a referral counts for more than a purchased list. How recently it arrived, how far it has moved through the pipeline, and whether the person is already your patient.

What it reads from the record

For a patient you already have: active conditions, active coverage, and billing history. Each is disclosed as a band rather than an exact count or amount, so the queue can be ranked without putting a diagnosis on a sales screen.

What it deliberately ignores

The clinical risk tier. It depends on when a scoring batch last ran, so a worklist ranked on it would rank on batch timing. The tier selects the cohort. It does not order the queue.

AI

AI proposes. Your team approves.

Two AI jobs run inside the CRM. Neither can put a message in front of a patient on its own.

Campaign designer

Describe the campaign in a sentence and get back a landing page, a message sequence, and a nurture cadence, all as drafts. The model fills a typed brief and the platform renders every page and message, so it cannot write markup or a query. Copy claiming a cure or a guarantee is rejected before you see it.

Engagement agent

Every fifteen minutes it reads the queue and decides who to contact, who to leave, and who to hand to a person, then drafts the message. It has no access to the patient record, the care gaps, or the risk score.

Approvals

Proposals collect on the Leads tab. Edit the wording in place, then approve and send, or reject. If consent blocks the send it reports "approved, but not sent" rather than claiming it went out.

See it work

See how Connect keeps every enquiry moving.

Prioritise the queue, respond from anywhere, and keep the whole relationship in view.

A lead pipeline board with New, Contacted, Qualified, Scheduled, Showed and Converted columns, above a funnel count of leads, contacted, identified, booked and admitted.
Work the pipeline stage by stage, from new enquiry through to booked and admitted. Converted means a real patient record, not a won deal.

The same queue, in a pocket.

Front-office staff are not at a desk. On a phone, each person sees their own queue: overdue enquiries, follow-ups at risk of slipping, and work that is on track. They can call or message a lead without going back to a laptop.

The acquisition lead queue on a phone, showing 434 leads with contacted, check, booked and visited counts, filters for breached, at risk and on track, and a lead flagged SLA breached.
Acquisition analytics with a conversion funnel, lead-source attribution by cohort and channel, and blended cost per acquisition.
See the funnel stage by stage, with lead-source attribution and the one number the board asks for: cost per acquired patient.

A FHIR-native CRM for patient acquisition and engagement.

Connect does not create another isolated marketing database for your team to reconcile. The cohort you campaign to is a FHIR Group, the patient you convert is a FHIR Patient, and the visit that proves it is a FHIR Appointment. Not a marketing schema that has to be mapped back to the chart later, but the same records your EMR, your analytics and your reporting already read. No duplicates to merge, no manual reconciliation, and full continuity between your front office and your care teams.

Explore the Connect platform

Applications

Built for high-volume healthcare workflows.

01

New patient enquiries

Automatically capture, score, and guide inbound web and phone enquiries through to booking.

02

Specialist and referral conversion

Track, route, and follow up on inbound clinical referrals to reduce delays and improve conversion.

03

Patient reactivation and recalls

Identify overdue care or recall cohorts and run governed, consent-backed reactivation messages.

04

Cancellation and waitlist filling

Automatically message qualified prospective patients when appointment slots open up.

Get started

Put your next enquiry to work.

Import a list of past enquiries and see which need attention, what follow-up is overdue, and where your pipeline is leaking.